A DELEUZIAN PERSPECTIVE ON THE RIGHT OF DATA PROTECTION ON SOCIAL MEDIA
DOI:
https://doi.org/10.51204/IVRS_24104AKeywords:
control societies, big data, Surveillance capitalism, general data protection regulation, data analysisAbstract
The goal of this article is to explore – from the given theoretical framework – the effectiveness of the European Union’s data protection capabilities, namely through the General Data Protection Regulation. The first and second sections develop the theory of control societies – as well as its historical background – and connects it with the theory of surveillance capitalism as its essential component. The third section delas with some critiques that have arisen in the few years after the GDPR came into force. The conclusion of the paper is that, only a few years after the GDPR came into force, it is still too early to decisively say what effect will it have on the big data industry. However, from the problems that have been elaborated, it seems unlikely that the big data industry will be meaningfully challenged when it comes to data protection.
References
Andrew, Jane, Max Baker. 3/2021. The General Data Protection Regulation in the Age of Surveillance Capitalism. Journal of Business Ethics, 168: 565–578.
Bygrave, Lee A. 2020. Article 22. Automated individual decision-making, including profiling. 522–543 in The EU General Data Protection Regulation (GDPR): A commentary, edited by Christopher Kunder, Lee A. Bygrave, Christopher Docksey. Oxford: Oxford University Press.
Clarke, Roger A. 5/1988. Information technology and dataveillance. Com- munications of the ACM, Vol. 31: 498–512.
Deleuze, Gilles. 1988. Foucault. Minneapolis: University of Minnesota Press.
Deleuze, Gilles. 1997. Negotiations 1972–1990. New York: Columbia University Press.
Deleuze, Gilles. 2006. Two Regimes of Madness: Texts and Interviews 1975–1995. New York, Los Angeles: Semiotext(e).
Diligenski, Andrej, Dragan Prlja, Dražen Cerović. 2018. Pravo zaštite po- dataka: GDPR. Beograd: Institut za uporedno pravo Beograd.
Dosse, Francois. 1998. History of Structuralism Vol. 2. Minneapolis: University of Minnesota Press.
Foucault, Michel. 1976. The History of Sexuality Vol 1: An Introduction. New York: Pantheon Books.
Foucault, Michel. 1995. Discipline and punish. New York: Vintage books.
Galič, Maša, Tjerk Timan, Bert-Jaap Koops. 1/2017. Bentham, Deleuze, and Beyond: An Overview of Surveillance Theories from the Panopticon to Participation. Philosophy and Technology, Vol. 30: 9–37.
Haggerty, Kevin D., Richard V. Ericson. 4/2000. The surveillant assemblage. British Journal of Sociology, Vol 51: 605–622.
Haddara, Moutaz, A Salazar, Marius Langseth. 2023. Exploring the Impact of GDPR on Big Data Analytics Operations in the E-Commerce Industry. Procedia Computer Science, Vol. 219: 767–777.
Lazzarato, Maurizio. 2009. The Concepts of Life and the Living in the Societies of Control. Deleuze connections: Deleuze and the Social: 171–191
Moore, Nathan. 2009. The Perception of the Middle. Deleuze connections: Deleuze and Law: 132–150.
Niče, Fridrih. 1990. Genealogija morala. Beograd: Grafos.
Protevi, John. 2009. The Terri Schiavo Case: Biopolitics, Biopower, and Privacy as Singularity. Deleuze and Law: Forensic Futures: 59–72.
Stanford Encyclopedia of Philosophy. 2022a. Michel Foucault. https://plato.stanford.edu/entries/foucault/ (last visited 14 October, 2023).
Stanford Encyclopedia of Philosophy. 2022b. Gilles Deleuze. https://plato.stanford.edu/entries/deleuze/ (last visited 25 January, 2024).
Varian, Hal R. 2/2010. Computer Mediated Transactions. American Economic Review, Vol. 100: 1–10.
Varian, Hal R. 1/2014. Beyond Big Data. Business Economics, Vol. 49: 27–31.
Zarsky, Tal. 4(2)/2016. Incompatible: The GDPR in the Age of Big Data. Seton Hall Law Review, Vol. 47: 995–1020.
Zuboff, Shoshana. 1/2015. Big Other: surveillance capitalism and the prospects of an information civilization. Journal of Information Technology, 30: 75–89.
Zuboff, Shoshana. 1/2015. Surveillance Capitalism and the Challenge of Collective Action. New Labour Forum, Vol. 28: 10–28.
